Global Privacy Control, a new Privacy Standard Movement

Madison Evans

Why does Eartho support the proposal for "Global Privacy Control"?

First and foremost, anything that makes it clear to the surveillance economy that users do not want, approve of, or consent to being followed and tracked on the Internet is a good step forward (and something that Eartho has been promoting since we started).

Second, the AdTech industry's proposed consent mechanisms are incompatible with the kinds of privacy protections that Eartho includes. For example, the Orwellian-sounding "consent management platforms" frequently require your browser to run tracking companies' code just to request that they not track you. These network requests to tracking companies are blocked by Eartho, which the tracking companies frequently misinterpret as "no preference expressed yet."

Third, Eartho is looking to collaborate with responsible, ethical, and privacy-conscious publishers who want to protect users' privacy without forcing them to navigate through intentionally confusing dialogs and "consent forms." We're particularly interested in collaborating with publishers who want to respect user privacy both where the law requires it (e.g., GDPR, CCPA) and where the law hasn't yet caught up to recognize privacy as a right (e.g., in areas where the law hasn't caught up to recognize privacy as a right) (and pervasive, non-consensual tracking as wrong). The publishers with whom we collaborated on the "Global Privacy Control" proposal have inspired us, and we hope that others will follow their lead.

Eartho’s Implementation of the “Global Privacy Control”

We are a third layer that abstracts the complexity for you and protects your users from being tracked. Our third layers not letting big companies to know where the users logged in and what there are watching. we separating their code from the developer website so they don't know nothing about the environment of the users.

The "Global Privacy Control" proposal is a great step forward, and we're excited to be able to support it. We believe that this proposal, and the efforts of the organizations and individuals behind it, will help to create a more privacy-respecting Internet.